This was a project at Locomotion Creative where we worked with North Star Ideas to develop a community brand for Goshen County Wyoming. This small community was considered a ‘way-station’ where people merely passed through, so they wanted a logo and brand that characterized their rich western and historical culture. We designed several logo options and 2 different potential ad ‘looks’ that were applied to many other branding materials. The logo was inspired by leatherworking letterforms that included the spurs referencing those of the iconic cowboys that were and are so prevalent out on the ranges and ranches of the Wyoming plains.
Logo design along with 2 aesthetic options for ads.