I developed a logo for the upcoming rifle company MOA Rifles. The brand was for the new long range hunting rifles that needed an heir of sophistication, precision, and grandiose. The mark is a bold “M” to convey the large quality of the character. An “A” is present in the negative space of the “M” creating a cursor that is indicative of the precision that these rifles have. All combined with a textured look that shows the ruggedness and durability of these guns.
Also designed business cards and a magazine ad to preview the rifle launch and shooting school hosted by the owner of the company.